1. Who knew that the key to getting over a hangover was a little bit of autotune? Alka-Seltzer has teamed up with artist to promote their new product designed to alleviate hangovers. The artist T-Pain has remixed the Bayer brand's classic jingle in his distinctive autotuned croon. The hip-hop-influenced take on the “plop, plop, fizz, fizz” earworm is available to stream on Alka-Seltzer's website and is attached to a TikTok dance challenge. So if
you're feeling a little worse for wear after a night out, just pop some pills and bust a move. Hopefully, the hangover will be gone by the time the song is finished.
2. In these tough economic times, it's heartening to see that the majority of Americans are still planning on celebrating the Fourth of July. Despite rising concerns about inflation, 84% of consumers surveyed by Numerator said they plan on marking the occasion in some way. However, 53% of respondents admitted that inflation and high gas prices will impact their holiday plans. The majority (64%) said they plan on spending less than $100 on the
Fourth, with 28% saying they'll spend more than $100. So if you're planning on hitting the beach this weekend, be sure to pack a lot of sandwiches - and maybe a few bottles of champagne to help forget about the rising cost of living. Happy Fourth of July!
3. The 1964 decision by the U.S. Supreme Court in New York Times v. Sullivan set a higher standard for libel, requiring that statements made about public figures be "malicious" or "reckless" in order to be considered defamatory. The decision was seen as a victory for press freedom, and it has been cited in numerous subsequent cases. On Monday, the Supreme Court declined to revisit the decision, though Justice
Clarence Thomas wrote a dissenting opinion in which he argued that the court should have revisited the case. For now, the higher standard for libel set by the New York Times v. Sullivan decision remains in place.
4. In a move that is sure to expand its streaming influence around the TV advertising industry, Roku has announced that it will carry live, local TV stations' news content in a deal with NBCUniversal. Initially, news content from eight NBC-owned stations will be available on the platform: NBC New York News, NBC Los Angeles News, NBC Chicago News, NBC Philadelphia News, NBC Dallas Ft. Worth News, NBC Washington D.C. News, Telemundo Chicago News,
and Telemundo Dallas Ft. Worth News. This marks the first time that Roku has carried local news on its platform and is sure to increase its reach even further. For consumers, this means they will have even more access to live, local news content - something that is becoming increasingly difficult to find. For Roku, this presents a major opportunity to grow its customer base and increase its foothold in the streaming market.
5. On August 30, 2022, Google will update its financial products and services policy to introduce new verification requirements for advertisers targeting Australia, Singapore and Taiwan. Advertisers that have not successfully completed the new verification process by August 30, 2022 will no longer be allowed to show financial services ads in Australia, Singapore andTaiwan, respectively. This change is being made to help ensure that ads shown in
these countries meet local regulatory requirements. Google has a long-standing commitment to helping people make informed decisions about financial products and services. We believe this change will help promote transparency and trust in the financial services industry. Advertisers who are already verified will not be affected by this change. If you are an advertiser targeting Australia, Singapore or Taiwan, we encourage you to begin the verification process as soon as possible. For more
information, please visit our Help Center. Thank you for your cooperation.
6. Media headlines would have you believe that an impending recession is just around the corner, but ad spending forecasts from GroupM and Zenith paint a rosier picture. Yes, ad spending will decelerate in 2022 but continue to grow. GroupM predicts digital ad spending will grow 11.5% in 2022, and Zenith predicts a 16.6% increase. The reason for this optimism is that ad spending is influenced by many
factors, only some of which are currently unfavorable. Inflation, consumer confidence, and supply chain issues are all contributing to headlines about an impending recession. However, ad spending is also influenced by factors such as population growth and business investment, both of which are currently positive. As a result, while there are some headwinds facing the ad industry, there are also several tailwinds that suggest continued growth.
8. Despite consumers continuing to spend, it is clear that they are being more cautious with where they spend their money. Many brands have looked to expand their buyback and resale programs to capitalize on a newly thrifty consumer base. lululemon expanded its Like New trade-in and resale program nationwide. The notoriously anti-sale brand allows shoppers to trade in lululemon clothing for a gift card that can be used online or in-store. The
program is currently only available in the U.S. and Canada, but the company plans to roll it out globally by the end of 2020. While some may see this as a desperate attempt to stay afloat during tough economic times, others see it as a smart way to appeal to cost-conscious consumers who are still looking for quality products. Only time will tell if this strategy is successful, but it is clear that brands must be willing to adapt in order to survive in today's economy.
9. As the streaming wars heat up, companies are fighting harder than ever for market share. And one of the key battlefields is advertising. Streamers are increasingly touting their ultra-light ad loads as a way to lure in subscribers and keep them watching.The reason is simple: too many ads will drive viewers away. Even with light ad loads, streaming companies have to offer incentives to keep people watching. And those incentives often come in
the form of free trials, discounts, and other promotions. ,The bottom line is that the fight for ad dollars is only going to intensify as the streaming wars continue. And the companies that win will be the ones that can deliver the best consumer experience - even with light ad loads.
10. Elon Musk is a man with a vision. And that vision includes turning Twitter into a digital payments platform. During a recent all-hands meeting at Twitter, Musk reiterated his ambition to integrate payments into the social media site. In a leaked transcript of the meeting, Musk said that money is "fundamentally digital at this point and has been for a while." He went on to say that he believes there's a "massive opportunity" to make Twitter a
payment platform. While Musk didn't give any specific details about his plans, he did say that he wants to make it easy for people to send money to each other through Twitter. It's unclear whether Musk plans to turn Twitter into a full-fledged payments platform or simply add some payment features to the existing site. But one thing is clear: Elon Musk is not afraid to take risks. And that's what makes him one of the most interesting entrepreneurs in the world today.
