1. After successfully catering to clients in Mumbai, Bangalore, and Delhi, Digimaze has opened new branches in London and Pune. As a digital transformation firm, Digimaze aims to meet all client demands while increasing the brand’s income to new heights. Clients will be able to expand their businesses and attain their targeted benchmarks by utilizing Digimaze’s cutting-edge technology and innovative marketing strategies. In addition, they will
have access to a dedicated team of experts who are committed to providing the highest level of service. By partnering with Digimaze, clients can expect to see a significant increase in their bottom line.
2. A House panel advanced a sweeping privacy bill that, if passed, could require ad-tech companies to obtain consumers' affirmative consent to collect much of the data that fuels targeted online ads. The bipartisan “American Data Privacy and Protection Act,” unveiled in draft form earlier this month and officially introduced this week, would impose sweeping new restrictions on companies' collection and use of personal data, including sensitive
data such as racial or ethnic origins, sexual orientation, and health information. The bill would also create a new federal office to oversee enforcement of the law. If enacted, the law would represent the most significant expansion of federal privacy protections in decades. online ads. The bipartisan “American Data Privacy and Protection Act,” unveiled in draft form earlier this month and officially introduced this week, would impose sweeping new restrictions on companies' collection and use of
personal data, including sensitive data such as racial or ethnic origins, sexual orientation, and health information. The bill would also create a new federal office to oversee enforcement of the law. If enacted, the law would represent the most significant expansion of federal privacy protections in decades. The measure advanced by the House Energy and Commerce Committee on a voice vote Wednesday afternoon with little debate. The committee's chairman, Rep
3. Twitter continues to step up the introduction of tools and services that advertisers can use to create engagement and plan performance. The company will launch a custom "Like" animations for tweets that brands can create through the ads manager. The name of this creation, Branded Likes. The tools will become available to all advertisers in the United States, the United Kingdom, and Japan next week. policymakers and practitioners in relief and
development are turning to social media as a way to both monitor and respond to disasters. A study on the use of social media during Typhoon Haiyan found that "Twitter was used more for information seeking than Facebook, which was used more for information sharing." The study also found that social media was used more for interpersonal communication than for mass communication. Twitter has also been working on a tool that would allow businesses to send customer service messages directly to
customers' phones. The tool, which is currently in testing with a small group of businesses, would allow businesses to send one-time passcodes via Twitter that customers could use to verify their identity when they call customer service. The introduction of these new tools comes as Twitter is under pressure to show advertisers that it can deliver results. In the first quarter of 2017, Twitter's revenue grew by only 1% year
4. Netflix Co-CEO Ted Sarandos has now confirmed that the streaming service is developing an ad-supported tier, and has begun talks about potential ad partnerships with multiple companies.Following recent reports that Netflix is talking with Roku, Comcast/NBC Universal and Google, Sarandos, during a panel moderated by Kara Swisher at Cannes Lions on Thursday, said that Netflix is "very excited about the possibility" of an ad-supported
offering. "We think there's a world where there's a really great consumer proposition," he said. "We have no plans to test anything like that in the short term... But long term, we think giving people the choice to watch their shows ad-supported could be quite interesting." Sarandos said that any potential shift to an ad-supported model would not happen overnight, and that it would take some time for Netflix to build out the necessary infrastructure. He also noted that any such move
would be contingent on whether or not it would meaningfully impact subscribers' experience in a positive way. "It's not going to happen tomorrow," he said. "But it provides a lot of flexibility
5. TikTok has long been a popular platform for marketers looking to reach a young, engaged audience. And now, with the release of its new Attribution Manager tool, TikTok is making it even easier for advertisers to track the success of their campaigns. With Attribution Manager, advertisers can set custom attribution windows within TikTok campaigns, allowing them to more accurately measure the impact of their ads. In addition, Attribution Manager
will provide marketers with insights into how different ad formats and creative strategies are performing. This is a valuable tool for any advertiser looking to make the most of their TikTok campaigns.
6.A recent study conducted in the UK found that the number of purchases made through Buy now, pay later (BPNL) platforms almost doubled after February 2022. The rising cost of living was cited as the primary reason for this increase. BPNL platforms allow consumers to make purchases without immediate payment, which can be helpful for those who are struggling to keep up with their finances. With the cost of living increasing, more and more people are
turning to BPNL platforms as a way to manage their expenses. While the short-term benefits of using BPNL platforms may be enticing, it is important to remember that they can often lead to debt in the long run. Therefore, it is important to use them responsibly in order to avoid financial difficulties down the road.
7. With the platform leaking subscribers, it’s not surprising that Netflix is now thinking about incorporating an AVOD based service. Inflation is a growing problem in the U.S. and other countries: wages are stagnant and the cost of living is rising, and as a result, consumers are less willing to spend money on unnecessary expenses. Combined with Netflix actually increasing the cost of its subscription service in some markets, it’s no wonder
that people are cutting the cord. Netflix has always been vocal about its distaste for advertising, but with competition from Amazon and other streaming services, it may soon be forced to change its tune. The addition of an AVOD service would allow Netflix to keep its pricing low in markets where inflation is a problem, and it would also give the company another source of revenue. Whether or not this will be enough to save Netflix remains to be seen, but it’s certainly a step in the right
direction.
8. Cloudflare has seen some impressive performance improvements thanks to early benchmarking experiments with Early Hints. In fact, they've seen improvements of up to 30%. Now, with over 100,000 customers using Early Hints on Cloudflare, they're talking about the impact on production sites. They've been working with Google and Shopify to get this rolling. Early Hints uses the HTTP status code 103 as the first response to the client. The "hints"
are HTTP headers that provide information about what is to come in the response body. This lets the client start fetching resources earlier, which can improve performance. Cloudflare is excited about the potential of Early Hints and is looking forward to continued collaboration with both Google and Shopify.
9. Shopify is launching a new feature for brands that want to make their stores more exclusive: NFT-gated storefronts. Shopify's "gm" shop (gated merch, and a pun on the Crypto Twitter acronym for "good morning") is currently in beta, and only those with existing NFT collections are eligible to apply for early access. This could mean that the future of Web3 shopping is about authentication and verification, rather than just pure convenience. It
also opens up the possibility for brands to create more exclusive and limited-edition products, which could be a big draw for collectors and fans. For now, the gm shop is only available to a select few, but it's likely that this will change in the near future as Shopify continues to develop this new feature.
10. Apple Inc. has lifted its ban on cannabis-related apps in its online App Store. The technology giant has placed limits on its largesse, however: Apps may be submitted only by licensed delivery services in legal states, not independent developers, and geo-fencing will be enforced. Geo-fencing limits access to users in specific geographic areas — in this case, areas specific to the delivery service, not the user's location. The move comes as a
growing number of states have legalized cannabis for medical or recreational use, and as the industry has become more mainstream. It also follows a trend set by other tech giants, such as Google and Facebook, which have also relaxed their policies on cannabis-related content.
11. According to a press release, Bacardi Rum is partnering with streetwear brand Nahmias and Grammy Award-winning producer Boi-1da to create a clothing line featuring embedded QR codes that link to an album by up-and-coming musicians. The collection will be available exclusively at Nahmias' flagship store in New York City. The album will be released later this year. "This unique partnership with Bacardi Rum allows us to showcase the vast talent
of up-and-coming artists from around the world," said Boi-1da in the press release. "We're excited to be able to give them a platform to share their music with a wider audience." "At Bacardi, we believe that music has the power to bring people together," said Rafael Nodal, Senior Vice President of Bacardi North America, in the press release. "We are thrilled to be working with Nahmias and Boi-1da on this innovative project that will help support emerging musical talent."
