How to Hire the Best in Digital Marketing
I’ve hired thousands of people in marketing and advertising during the last 20 years, and I’ve learned a few things that may surprise you about hiring people, and finding people who work hard and can bring substantial business to your company: Don’t use recruiters if you can help it.
In today's job market, there are a lot of recruiters who are more interested in making a placement than finding the right fit for the candidate. This is because they usually get paid a percentage of the candidate's salary, so the higher the salary, the more money they make. As a result, many recruiters are more concerned with filling a position quickly than they are with finding the best person for the job.
This can be frustrating for job seekers, who often end up being placed in positions that are not a good match for their skills and experience. It can also be costly for businesses, who may end up hiring someone who is not well-suited to the position and then having to let them go after a short period of time.
Recruiters are often charged with finding the best talent for their companies, but they may not always know who the experts are. This can be a problem when it comes to industries that are constantly changing, such as technology.
The experts in one area may not be the experts in another, and recruiters may not have the time or knowledge to keep up with the latest changes. As a result, they may end up recruiting people who are not actually experts in the field. This can be a major disadvantage for companies, as they may end up with employees who are not properly qualified for the job. In order to avoid this problem, companies need to make sure that their recruiters are up-to-date on the latest industry changes and
trends.
Worse: In recent years, there has been an increased focus on the use of psychological tests by recruiters. While these tests can be useful in identifying potential candidates, they can also be abused. In some cases, recruiters have used illegal psychological exams that are banned in the United States. These exams are designed to exploit personal weaknesses and can cause great harm to both the individuals who take them and the organizations that use them -- and according to the Department of Labor, are ILLEGAL in the USA. One company is located in Sweden and in incorrectly telling people they "don't think" it's a legal issue.
As the owner of a small business, you know that every hiring decision has a big impact. So when it comes to filling digital marketing positions, you may be wondering if you should outsource the task to a professional recruiter. However, there are several reasons why you are the best person for the job. First of all, you know your business better than anyone else.
You understand the company's culture and values, and you know what kind of person would be a good fit. In addition, you have a keen sense of the skills and experience that are necessary for the role. As a result, you are in the best position to identify candidates who have the potential to be successful in the role.
Finally, by conducting your own interviews, you will have an opportunity to get to know the candidates on a personal level. This will give you valuable insights into their character and motivation. In short, while there may be some benefits to outsourcing the recruitment process, there are also many reasons why you are the best person for the job.
I would love some feedback from recruiters on why THEY should be used, and will be happy to include in a future newsletter to our 25,000+ readers.
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Media Compost
ALL YOU NEED TO KNOW, CONDENSED ('CAUSE YOU DON'T HAVE THE TIME!)
1. DirecTV is making Yahoo the exclusive demand-side platform (DSP) for programmatic buys of its streaming inventory, the companies announced today. This means that buyers will be able to access DirecTV's ad inventory through Yahoo's exchange, allowing for more targeted and efficient advertising. "We're excited to partner with DirecTV to offer buyers
access to their high-quality video inventory," said Seth Dallaire, vice president of commercial operations at Yahoo. "This deal furthers our commitment to providing a holistic solution for video advertising." The partnership will give buyers access to DirecTV's premium content, including live sporting events and original programming. "DirecTV is committed to giving our customers the best possible experience," said John Harran, senior vice president of advertising sales at DirecTV. "Working with
Yahoo will allow us to reach a wider audience with our streaming content and provide a more seamless experience for our advertisers."
2. Walmart Connect, the retail media network of Walmart, today announced a strategic partnership with Omnicom Media Group. The announcement came at the Cannes Lions Festival and marks the first such agreement between Walmart Connect and an agency holding company. Under the terms of the agreement, Omnicom Media Group will be the exclusive media buying and planning agency for Walmart Connect in the United States. The partnership will give Omnicom
Media Group's clients access to Walmart's more than 140 million shoppers in the United States every week. Walmart Connect offers brands a wide range of advertising solutions, including digital, video, native, and in-store opportunities. Walmart connect was founded in 2009 and is based in Bentonville, Arkansas. The company is a subsidiary of Wal-Mart Stores, Inc. (NYSE: WMT). Omnicom Media Group is a global media investment management company that provides integrated communications services to
over 5,000 clients in more than 100 countries. Headquartered in New York City, Omnicom Media Group has offices in London, Paris, Berlin, Tokyo, andSingapore. The company is a subsidiary of Omnicom Group Inc. (NYSE: OMC).
3. Facebook on Friday was hit with a lawsuit alleging it violates users' privacy by collecting and monetizing sensitive medical data from hospital websites. The suit, filed in federal court in Maryland, alleges that Facebook used its "like" button and other web-tracking tools to collect data on patients without their knowledge or consent. The suit also alleges that Facebook then sold this data to third-party advertisers, who used it to target
ads for products and services based on patients' health conditions. The plaintiffs are seeking class-action status and Damages in an amount to be determined at trial. This is not the first time Facebook has been accused of violating user privacy. In 2018, the company faced scrutiny for allowing political consulting firm Cambridge Analytica to access the personal data of millions of users without their knowledge or consent. Facebook has denied any wrongdoing in the latest lawsuit, saying that it
does not sell user data to advertisers. However, the company has not commented on the specific allegations in the suit.
4. Paramount executives said that the company finished its upfront deals for the 2022-2023 TV season with strong cost-per-thousand gains in the high single digits. They added that sales volume increases were seen across all platforms, especially digital media. The company's upfront performance is in line with what other networks have reported. Most networks have posted high single-digit percentage cost-per-thousand increases for the upcoming TV
season. Digital media has been a key driver of these increases, as advertisers are looking to reach consumers on multiple platforms. Paramount is one of the largest networks in terms of ad sales, and its strong upfront showing indicates that the TV ad market remains healthy. With more consumers than ever watching TV content online, advertisers are willing to pay up for the reach and engagement that television offers. Paramount is well positioned to capitalize on this trend in the coming
years.
5. The UK's Data Reform Bill, announced earlier this week, is set to ditch the GDPR model of opting into cookies in favor of a simplified approach that the government says will reduce burdens on businesses while still protecting consumers. The move has been criticized by some who say it will make it easier for companies to collect and use data without consent, but the government insists that data protection measures will still be in place. Under
the new system, businesses will only need to obtain explicit consent from consumers for data collection if it is deemed to be "sensitive" data. Otherwise, consent can be assumed. The government argues that this will allow businesses to use data more dynamically, while still safeguarding consumers' rights. Only time will tell whether this new approach will strike the right balance between protecting privacy and promoting innovation.
6. Mark Zuckerberg is a giant douchebag and I can’t believe he thinks people are going to want to spend money on digital clothes for their avatars. Like, who even cares? It’s not like anyone is actually going to see you in those clothes, except for maybe the other douchebags who are also spending money on virtual designer duds. And what’s the point of that? You might as well just save your money and buy some actual clothes that you can wear in
real life. But I guess if you’re a rich douchebag with more money than sense, then this might be right up your alley. In that case, enjoy dressing your avatar in designer clothes that no one will ever see. You’re just another one of Zuckerberg’s sheeple, blindly following him off a cliff. Congrats!
7. TikTok influencers in the UK are dropping out of the company’s ecommerce programme, complaining of poor pay, long hours and promoting cheap products, in the latest signal that the company’s “livestream shopping” model is struggling to take off worldwide. Some of them have told the Financial Times they have abandoned the project in recent weeks, complaining that their pay had been cut sharply or that they were being asked to work excessive
hours to hit targets. Others said they were uncomfortable with having to promote low-quality products to their followers. The many problems with TikTok’s ecommerce push underscore the challenges it faces as it looks to build a successful business outside China, where it is already hugely popular. In the UK, TikTok has been trying to emulate China’s “live streaming ecommerce” model, in which influencers use live video feeds to show off and sell products — often fashion items or cosmetics — to
their followers
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The Watercooler
Impress your Co-Workers with these useless facts about marketing
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THE ANATOMY OF A WEB PAGE: ELEMENTS TO KNOW
When it comes to digital projects, you have to know your way around the lingo. That way you can make sure you are giving design feedback effectively, you know what to include on a page, and you’ll sound smart 🤓.
Today we are breaking down some funky web page terms that marketers, designers, developers, and everyone in between might not be aware of:
- Slider: Sliders are interactive elements that can have automatic or manual slideshows, galleries, or carousels of content or products.
- Cards: Cards, or tiles, are elements that help arrange data or content in a scannable and easy-to-read way. They’re different from sliders because you want equal parts of information to have focus, not a scrollable variety.
- Megamenu: This isn’t your momma’s menu. It’s an expandable menu with a big list of multiple choices presented in a two-dimensional dropdown layout.
- Progress indicator: This is a small but helpful element that helps the visitor to understand the current point in the general volume of a page.
- Search: You have to know this one. But what you don’t know is most sites don’t need a search bar unless they have 50+ pages. If you only have a couple dozen pages and think you need a search option, you may just need to organize your content wisely.
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