In the age of data privacy concerns, brands must get creative in their use of customer data to personalize shopper journeys. This is where non-personally identifiable information (non-PII data) comes in. Successful marketing in this new environment begins with objectives based on accurate insight into the customer journey.
Non-PII data is information that cannot be used to identify an individual, such as ZIP code, gender, or age range. While this type of data may seem limited, it can actually be quite powerful in helping to create personalized experiences.
For example, a retailer could use non-PII data to segment shoppers by location and then send targeted offers based on local weather conditions. Or, a brand could use non-PII data to create custom content that is relevant to the shopper’s interests. By leveraging non-PII data, brands can still provide personalized experiences without violating customers’ privacy rights.
There are many opportunities for personalization along the customer journey. In fact, 44 percent of consumers are willing to switch to brands that do personalization better. How can you do personalization better?
One effective way to convert and win loyal customers is using on-site personalization based on customers’ behaviors and intent. It’s one-to-one customization that changes a customer’s experience in real-time, making it relevant and personalized to them. And when done right, it has the potential to increase conversion rates by as much as unpreccedented levels.
On-site personalization is based on understanding what a customer is trying to achieve on your website or app. Once you know that, you can offer content, products, or services that help them complete their task – whether it’s making a purchase, signing up for a newsletter, or downloading a white paper. The key is to be relevant and helpful at every stage of the customer journey, so you can create more loyalty and repeat business.
Here are some key methods to use anonymous data to indentify customer journey's
1) Identify Hesitant Shoppers: When it comes to online shopping, everyone has their own hesitations and concerns. For some, it's a matter of not being able to see or touch the product before making a purchase. Others may worry about the quality of the item, or whether it will meet their expectations. And then there are those who are simply worried about making a mistake and wasting their hard-earned money. Whatever the reason, hesitant shoppers can be a
tough sell - but that doesn't mean you should give up on them entirely. There are a few key ways to identify hesitant shoppers, and with a little tailoring, you can turn them into lifelong customers.
One of the most obvious ways to identify a hesitant shopper is by how long they spend browsing your site. If someone is looking at the same product for an extended period of time, it's likely that they're undecided about whether or not to make a purchase. In these cases, it's important to offer assistance - whether through a chatbot or direct contact with a customer service representative. You can also try emphasizing customer reviews, highlighting free shipping and
return policies, or promoting unique discounts. By meeting hesitant shoppers where they are, you can increase sales and build loyalty among your customer base.
2) Use Smart Capture Forms: Time is valuable, and customers know it. They also know that you recognize it, which is why when they’re interacting with your brand, they expect a streamlined process that works for them. This is where smart capture forms come in. By collecting data on customer interactions, you can better understand their needs and how to serve them in the future.
Plus, you can use this data to inform the way you customize notifications and materials. For example, if you know a customer is about to leave your site, you can push a notification with a special offer or coupon code.
Or, if you know a customer’s purchase history, you can recommend similar products that they may be interested in. Ultimately, smart capture forms help you provide a more personalized experience for your customers, which can lead to improved satisfaction and loyalty.
3) Incentivize Signups: You may be asking yourself, why should I sign up to receive text messages from this business? And that's a valid question. After all, users want to know what's in it for them when you ask for their email addresses and phone numbers. Will receiving text messages from you actually enhance their lives, or are you just going to spam them with generic promotions?
Here's the thing: businesses who incentivize their users to sign up for text messaging see a significantly higher rate of engagement than those who don't. Why? Because people love free stuff! By offering a discount or some other type of incentive, you're showing your users that you value their business and that you're willing to give them something in return for signing up. And let's be honest, who doesn't love getting a deal?
So if you're looking to increase signups for your text messaging program, offer an incentive! It could be anything from a percentage off their next purchase to a free product or service. Just make sure it's something that will appeal to your target audience. And remember, the key is to make it worth their while. Otherwise, they'll just unsubscribe as soon as they get bored with your texts.
Unknown to known. It's a phrase we often hear in marketing, but what does it really mean? In a nutshell, it means getting to know your customers. And in today's world, that requires the right strategy and vision from both the marketing and technology sides.
Technology has always played a role in customer acquisition and engagement, but in recent years it has caught up with the vision of truly knowing your customers. With the advent of big data, artificial intelligence, and other cutting-edge technologies, we now have the ability to collect and analyze vast amounts of customer data like never before. This gives us insights into who our customers are, what they want, and how they behave.
But collecting data is only half the battle. The real key is using that data to create meaningful customer relationships. That's where marketing comes in. Marketing is all about creating connections with customers and building long-term brand loyalty. And today's marketing teams are using technology to do just that.
With the right mix of marketing and technology, businesses can finally achieve true customer centricity.
In order to create an unforgettable customer experience, it’s important to understand your customers on a personal level. What makes them happy? Why do they buy from you and not your competitors? Once you know the answers to these questions, you can begin to craft unique experiences that keep them coming back for more. Have you tried using personalized content or offers in your marketing strategy? If not, now is the time to start.
There are many different ways to get creative with customer experience, so don’t be afraid to experiment until you find what works best for your business. Are there any other ways that you think businesses should go above and beyond for their customers?
