Why the Metaverse?

Published: Fri, 06/03/22

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Why the Metaverse?

Virtual worlds provide an opportunity for brands to reach consumers in unique ways. Brands need strategies that are specifically mapped towards these virtual environments and gamification at its core if they want their message heard above all others Mapping marketing strategy onto the metaverse is crucial because of how differently people interact within it versus other media like print or online advertisements.

I like to at least, once a week, examine possible strategies in the Metaverse -- and here are a few ideas.

If you want your brand to stand out from the rest, then it needs a creative edge. This means more than just printing logos on paper and hoping people notice them; instead use tactics like designing interactive marketing experiences that tie in with real-world events or parallel what they already do inside their own business!

For example, AB InBev’s Stella Artois worked together with Zed Run this year (in June) by creating an experience crossed between Tamagotchi's gameplay style paired up nicely against horse racing - which is one of many sports sponsored heavily by our favorite breweries including Becks Pure Rush Energy Drink.

Metaverses are an immersive, experimental platform that allows for infinite scrolling and exploration.

This makes them perfect to advertise on!

By offering branded installations with interactive elements like VR merch or experiences you can offer your customers the same chance at experiencing what it's like when they're inside their favorite video game without actually going anywhere--all thanks in part to metaverse sponsored by CompanyA.

What are some popular metaverse platforms?

HyperVerse
The HyperVerse is a virtual world platform that is also one of the top metaverse platforms. It comprises a collection of planets that are not owned by any single body. It is a cosmos that has millions of different universes. Each individual that lives in the HyperVerse is referred to as a Voyager, who can generate tokens, engage with one another, and explore the globe as a group.

Decentraland
Decentraland was one of the first metaverse platforms to come out with a viable proof-of-concept for the metaverse platform, leading the way for the platform’s market domination. The company launched its metaverse platform to the public in 2020 and has witnessed a massive surge in popularity. Decentraland is a VR space where users can create content, interact with one another, and earn money, mainly through investments, and other digital assets.

The Sandbox
The Sandbox is the name of a blockchain-based game and is a metaverse platform through which investors can sell, buy, and trade virtual plots of land. The ETH blockchain serves as the foundation for Sandbox. It is primarily popular for its stability and security. The developers have created their Ethereum-based token called SAND. SAND tokens allow investors to pay gas fees on the Ethereum network.

Nakamoto
After using the Nakamoto token, investors will be able to acquire virtual land, construct buildings, and perform various other things. Recently, the team behind the NAKA token announced the launch of the NAKAverse. It is one of the first metaverses that will be introducing a real in-game economy. Investors will be able to purchase virtual land, build buildings, and do so much more.

Roblox
Roblox is another one of the top metaverse platforms where users can play games created by other users. Currently, the platform possesses over 20 million games published by its users. Many the developers can earn as much as US$1 million in a single year if they monetize their games. Roblox is working to take a step closer to building a metaverse and recently they have introduced a ‘spatial voice chat’ feature to enhance virtual conversations and real-life conversations.

Epic Games
Epic Games is also the entity behind the video game blockbuster Fortnite. The company has extended outside of its core battle royale game to a group interaction like virtual music events and dance parties. Recently, Travis Scott hosted its virtual event in the Fortnite metaverse platform which was a big success, which indicates that Epic Games is one of the top metaverse platforms that enthusiasts can check out in 2022.

Bloktopia
Bloktopia is one of the top metaverse platforms that aims to pay homage to Bitcoin, which has a maximum limit of 21 million. Bloktopia users can create their avatars, participate in social activities, learn about cryptocurrency and buy metaverse ‘real estate’ in its virtual reality skyscraper. Investors can also use this feature to create artwork, games, obstacles, sequences, and more using a builder tool.

Cryptovoxels
Cryptovoxels is a metaverse platform built on the Ethereum blockchain protocol that offers a virtual gaming world that supports both VR experiences and PC use, where its community organizes regular events for users. In addition to virtual land, the platform also offers a large marketplace for buying and selling digital collectibles as NFTs, ranging from wearables and gaming props to artwork and apparel.

Metahero
Metahero is a project that aims to integrate physical objects into the digital age. Even though MetaHero is less established than Decentraland, it makes up for it by providing 3D scanning technology that transforms real-world objects into virtual counterparts. Hence, these virtual objects can be used in various sectors like education, training, and entertainment.

Star Atlas
Star Atlas is a next-generation gaming metaverse. It is created from the convergence of blockchain, real-time visuals, multiplayer video games, and decentralized financial technologies, The Solana blockchain provides the foundation for Star Atlas. Within the game, investors can buy digital assets like ships, crew, land, and equipment with an in-game monetary system known as POLIS.

How to Measure the Metaverse?

Immersive platforms are constantly innovating to provide more accurate and detailed sensor data. Eye tracking, movement through 3D spaces hand positioning biometrics will soon become an integral part of these new immersive experiences

Immersive technologies are the future of content consumption. They allow you to be more engaged with your users and provide deeper insights into their behavior than ever before, and this is important in metaverse analytics.

The metaverse will be able to provide you with critical data on any virtual avatar's journey by analyzing the various channels and touchpoints that they experience.

To create a single view of the avatar's journey, the data collected from various sources are analyzed through AI. This allows for a comprehensive understanding of the avatar's interactions within the metaverse and how they relate to one another.

The AI-generated view of the avatar's journey can then be used to improve the overall metaverse experience by identifying areas that need improvement or providing recommendations for new content.

In addition, this single view of the avatar's journey can be used to better understand the player's motivations and help to create more engaging and personalized experiences for brands to advertise on.

That is the key to measuring success in the Metaverse.

Pesach Lattin
Pesach@lattin.us

The Rundown

ALL YOU NEED TO KNOW, CONDENSED ('CAUSE YOU DON'T HAVE THE TIME!)

1. The average order value for affiliate sales rose 16% in April, according to Partnerize. The latest U.S Retail Affiliate Marketing Sales Index measured the gross merchandise market directly attributable to promotional offers between January 1 and December 31 compared against total affiliates' multiplying their efforts by two during that same period."

2. The 7Social team is growing rapidly and has opened a new office in the Space Coast area to accommodate their needs. With access to diverse talent, this region offers great opportunities for businesses who want help with digital marketing strategies like social media campaigns or SEO practices!

3. The average open rate for emails in the last quarter was 22.15%, which is significantly lower than it has been recently. However, click-through rates decreased even more drastically from 3.43% to 2%. This could be because inboxes have gotten spammy over time or people just aren't looking at their email as much anymore; either way there will always need some sort of incentive like an incentive program with prizes offered by companies who want you back onside once they've lost touch too long ago

4. Twitter is preparing a feature that will allow users to receive notifications about new tweets matching particular search terms in an easy-to way similar to Google Alerts. The goal of this invention, which has not yet been launched publicly for beta testing but could come soon enough if all goes well with development - according to Twitter's Android developer Dylan Roussel who shared his findings on Twitter earlier today.

5. The majority of marketers are not giving up on social media yet, but they still think it's an area that needs improvement. The results from Unsupervised’s “Optimizing Marketing Tools" survey were just released and revealed some interesting information about how well-versed in using the latest technologies these professionals seem to be when compared with others who don't work within this field The data showed 28% admitting their department has lowest skill level among all skills asked about - suggesting there may indeed exist room for growth if more effort is put into training programs or updating employees' knowledge.

6. 4D Sights has announced the beta launch of their new program that will help creators monetize by allowing them to insert advertisements into gaming environments without disrupting gameplay and streaming. The patented technology inserts ads directly into live video streams with no game engine or API integration for easy integration!

7. Snap’s falling financial guidance is not just about the cookie. It has more to do with how much time it takes for digital consumers, who are increasingly frustrated by high prices and low-quality content on services like Instagram or Facebook-owned WhatsApp - two of Snap's key rivals in messaging apps--to scroll through their newsfeeds without seeing any advertisements The company said that because Wall Street no longer values these companies highly enough so advertisers won't pay what they once did when there was unlimited space available. (MEDIAPOST)

8. The Roe v. Wade decision is hanging in jeopardy, said Louis-David Mangin, CEO and co-founder of ad quality and security firm Confiant. This is only "giving bad actors more angles to prey on victims," he said. (Adexchanger)

9. In this day and age, it’s all about knowing your audience. The modern marketer knows that there are more ways than ever to reach them—with social media platforms like Facebook or Twitter providing an easy way of finding people in specific demographics who might want what you have on offer! But if we're going straight for volume alone (which isn't always helpful), then our efforts would be better spent elsewhere because no matter how many times someone visits this sites-they'll still never engage with us unless they feel connected enough until trust has been established between both parties involved. Why Audience Development

The Watercooler
Impress your Co-Workers with these useless facts about marketing

Video will be the top investment for B2B brands in 2022. (Content Marketing Institute, 2021)

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