Streaming video on mobile apps really kicked off in 2020 and apps such as Disney+ recently even surpassed the $2 billion consumer spending mark.
Netflix and YouTube regularly featured in the top 10 most downloaded entertainment apps. While some new entrants are ad-supported, many platforms don't run commercials, forcing advertisers to be creative about getting their marketing messaging into that content.
As the ad marketplace evolves, important trends are emerging, including how brands are making content for streaming platforms and expanding their efforts to better understand audiences.
READ MORE ON LINKEDIN