Why are Streaming Apps Turning to Ad Supported Models?

Published: Mon, 03/14/22

 

March 14th 2020

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Streaming video on mobile apps really kicked off in 2020 and apps such as Disney+ recently even surpassed the $2 billion consumer spending mark.

Netflix and YouTube regularly featured in the top 10 most downloaded entertainment apps. While some new entrants are ad-supported, many platforms don't run commercials, forcing advertisers to be creative about getting their marketing messaging into that content.

As the ad marketplace evolves, important trends are emerging, including how brands are making content for streaming platforms and expanding their efforts to better understand audiences. 

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REPORT: Nick Fiorentino Accused of Digital Theft by Zeeto Group

Complaint filed alleges major crimes accusing Nicholas Fiorentino of major crimes in stealing data and information from other marketing companies -- and brings in several known criminals including the now dead master criminal Karl Steinborn. 

The report also alleges that a member of the Canadian Competition Bureau has been involved in illegal graft. 

 

READ MORE ABOUT THESE CRIMES!


 

 

 

 

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Pesach Lattin is one of the top experts in interactive advertising, affiliate marketing. Known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, he has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

 

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